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ServiceNow

ServiceNow (NYSE: NOW) makes the world work better for everyone. Ourcloud-basedplatform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow. For more information, visit www.servicenow.com.

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Founded

2004

Location

Santa Clara, CA

Employees

30841

Funding

Public

ServiceNow — Now Assist and AI Agents Dossier

Overview

ServiceNow builds the Now Platform, an enterprise cloud system that unifies workflows across IT, Customer Service, HR, Security, and Creator applications—positioning itself as “the AI platform for business transformation.” The company is publicly traded (NYSE: NOW), headquartered in Santa Clara, CA, and employs 30,000+ people globally.

  • Company: [ServiceNow](https://www.servicenow.com/) (NYSE: NOW)
  • Tagline: “The AI platform for business transformation”
  • HQ: 2225 Lawson Lane, Santa Clara, CA 95054
  • Workforce and following: 30,000+ employees; 1.36M+ followers
  • What is Now Assist?

    Now Assist is ServiceNow’s native generative AI layer embedded into the Now Platform. It brings summarization, content generation, recommendations, and agentic task execution into everyday workflows via the Now Assist panel, context menus, and Virtual Agent.

  • Product overview: [Now Assist](https://www.servicenow.com/now-platform/now-assist.html)
  • AI Agents overview: [AI Agents](https://www.servicenow.com/products/ai-agents.html)
  • Official definition: “LLM-driven agents that perceive context, decide, and act to achieve goals”
  • Where it Lives in the Platform

  • Now Assist panel and context menu in core apps
  • Virtual Agent for conversational experiences
  • Broad coverage across ITSM, CSM, HR, SecOps, and Creator Workflows
  • Core Capabilities

  • Summarize cases, incidents, and HR tickets to speed triage and handoffs
  • Draft agent responses and customer replies with contextual grounding
  • Generate knowledge articles and policy content with guardrails
  • Recommend next-best actions and propose resolution plans
  • Execute multi-step tasks under policy via AI Agents (skills, actions, flows)
  • High-Value Use Cases

  • IT Service Management: ticket summaries, next-best actions, knowledge drafts, auto-resolution for known issues
  • Customer Service: case triage, reply suggestions, guided actions, knowledge generation
  • HR Service Delivery: policy Q&A, case summaries, content generation for HR knowledge
  • Security Operations: incident summaries, signal correlation, playbook step recommendations
  • Creator Workflows: generate/refine app logic and flows with guardrails
  • Who It’s For

  • Large enterprises and upper mid-market organizations standardizing on ServiceNow
  • IT service desks, customer service operations, HR operations, and security operations teams
  • Platform teams building workflow apps and automations
  • Integrations and Extensibility

  • Native integration with Now Platform apps, Virtual Agent, and the Now Assist panel
  • Skills and actions can call platform data, records, flows, and APIs from within ServiceNow
  • Agent-to-agent interoperability via Agent Fabric (EA Lab) to connect ServiceNow AI Agents with external AI agents through common protocols
  • Administration, Governance, and Guidance

  • Roles, tables, and system properties for configuring AI Agents
  • Install and enable via AI Agents plugins
  • Prompt design best practices for agent instructions
  • Release Highlights

  • Zurich and Yokohama releases add dedicated AI Agents features, admin controls, plugin setup, and expanded access through the Now Assist panel and Virtual Agent.
  • “AI Agents… perceive the environment, decide, and proactively act to achieve specific goals.”
  • Access AI Agents in the Now Assist panel and in Virtual Agent
  • Pricing and Trial

  • Now Assist is licensed as an add-on with user-based pricing; no public self-serve pricing is listed. Procurement is sales-led .
  • No publicly advertised free trial for Now Assist.
  • User Sentiment Snapshot

    Pros:

  • Speeds triage and handoffs via strong summarization; “pretty impressive” when ticket data is clean
  • Improves agent productivity for repetitive text work and reply suggestions
  • Platform reputation: robust incident handling, integrations, and enterprise-grade workflows
  • Cons:

  • Cost is a frequent concern; perceived high per-user pricing versus alternatives
  • Early-stage limitations for complex, multi-step “agentic” tasks and sophisticated scripting
  • Outcomes vary with data quality; guardrails and tuning often required to unlock value
  • Fast Facts (SEO-friendly)

  • Core platform: [Now Platform](https://www.servicenow.com/) spanning IT, Employee, Customer, and Creator Workflows
  • AI product: [Now Assist](https://www.servicenow.com/now-platform/now-assist.html) with [AI Agents](https://www.servicenow.com/products/ai-agents.html) in panel, context menu, and Virtual Agent
  • Official AI Agents definition and docs: [ServiceNow Docs](https://www.servicenow.com/docs/bundle/zurich-intelligent-experiences/page/administer/now-assist-ai-agents/reference/na-ai-agents.html)
  • Latest release details: [Yokohama Release Notes](https://www.servicenow.com/docs/bundle/yokohama-release-notes/page/release-notes/now-platform-user-interface/now-assist-ai-agents-rn.html)
  • Additional Resources

  • Company site: [ServiceNow](https://www.servicenow.com/)
  • AI product overview: [Now Assist](https://www.servicenow.com/now-platform/now-assist.html), [AI Agents](https://www.servicenow.com/products/ai-agents.html)
  • Admin reference: [AI Agents Administration](https://www.servicenow.com/docs/bundle/yokohama-intelligent-experiences/page/administer/now-assist-ai-agents/reference/na-aia-reference.html)
  • Agent Fabric (EA Lab): [Store Listing](https://store.servicenow.com/store/app/0c3ea98b1bddaa1025fe65b2604bcbd8)
  • If helpful, this can be converted into a concise one-pager or slide-ready summary for stakeholders.

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