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Founded

2024

Location

San Francisco, CA

Funding

$85M Series A (2025)

Augment: AI Agents for Freight Operations (Order-to-Cash)

Overview

Augment builds freight-native AI agents that automate the full order-to-cash workflow for logistics teams. Its flagship agent, Augie, spans quoting, tendering, dispatch, tracking, appointment scheduling, document collection, and billing—driving fewer touches per load, faster cash, and higher margins while operators focus on service and growth. Visit the website: [Augment](https://www.goaugment.com/).

  • Led by Harish Abbott (co-founder and former CEO of Deliverr; acquired by Shopify for $2.1B in 2022).
  • Raised $110M within five months: $25M seed (led by 8VC) and $85M Series A (led by Redpoint).
  • Results highlighted in company posts and press: faster billing cycles, reduced invoice delays, and margin lift per load.
  • Learn more: [Series A blog](https://www.goaugment.com/blog/augment-85m-series-a), [TechCrunch coverage](https://techcrunch.com/2025/09/04/ai-logistics-startup-augment-from-deliverrs-founder-raises-massive-85m-series-a/), [FreightWaves coverage](https://www.freightwaves.com/news/augments-85m-boost-ai-revolution-in-logistics), [About Augment](https://www.goaugment.com/about).
  • What Augie Does (Quote-to-Billing Automation)

    Augie is an AI teammate that works over email, phone, portals, and within your systems of record to execute SOPs end-to-end.

  • Quote intake and booking from inbound emails and portals
  • Tender acceptance and coverage handoffs with carriers
  • Dispatch and track-and-trace with exception handling and updates
  • Appointment scheduling and rescheduling
  • Document chase and reconciliation (POD, BOL, accessorials, lumper receipts)
  • Billing prep, invoice checks, and closeout to reduce DSO
  • Reads/writes documents, answers emails, makes/receives calls, logs into systems, and follows freight-specific playbooks
  • Learns your procedures and applies freight-native context across documents and communications
  • Sources: [Augment website](https://www.goaugment.com/) and [company blog](https://www.goaugment.com/blog/augment-85m-series-a).

    Who It’s For

  • Mid-market and enterprise freight brokerages
  • Large shippers with internal transportation operations
  • Asset carriers with centralized dispatch and back-office teams
  • Teams aiming to reduce touches per load, speed up billing, and scale without proportional headcount growth
  • Key Benefits and Reported Impact

  • Faster billing cycles and reduced invoice delays → improved cash flow and lower DSO
  • Fewer touches per load across track-and-trace and document management
  • Margin lift from fewer errors and faster reconciliation
  • Works where teams already operate (email, phone, portals) → minimal user retraining
  • Evidence: [Company Series A post](https://www.goaugment.com/blog/augment-85m-series-a), [FreightWaves](https://www.freightwaves.com/news/augments-85m-boost-ai-revolution-in-logistics).

    Integrations and Workflow Fit

  • Designed to operate inside “existing systems of record,” TMS environments, portals, email, and phone
  • Specific third-party TMS, load board, or visibility integrations are not publicly listed as of now
  • Typical deployment mirrors existing SOPs and access controls
  • Source: [Augment site](https://www.goaugment.com/) and public coverage.

    Go-To-Market and Pricing

  • Sales motion: demo-based; “Get a demo” call-to-action
  • No public pricing page and no public free trial listed as of today
  • Active hiring across engineering and go-to-market roles
  • Explore: [Augment](https://www.goaugment.com/).

    Company and Funding Snapshot

  • Business name: Augment
  • Product: Augie (AI agent for freight ops, quote-to-billing)
  • Focus: Shippers, freight brokers, carriers (order-to-cash automation)
  • HQ: San Francisco, CA
  • Funding: $110M total raised (Seed $25M led by 8VC; Series A $85M led by Redpoint)
  • LinkedIn: ~106 employees, ~5,165 followers — [Company page](https://www.linkedin.com/company/goaugment)
  • Funding references: [Series A blog](https://www.goaugment.com/blog/augment-85m-series-a), [TechCrunch](https://techcrunch.com/2025/09/04/ai-logistics-startup-augment-from-deliverrs-founder-raises-massive-85m-series-a/), [FreightWaves](https://www.freightwaves.com/news/augments-85m-boost-ai-revolution-in-logistics), [8VC note](https://www.8vc.com/resources/announcing-the-augment-8vc-partnership).

    Use Cases

  • Quote intake and lane pricing assistance
  • Tender acceptance and coverage workflows
  • Track-and-trace with exception management and customer comms
  • Appointment scheduling/rescheduling with facilities
  • Document chase and reconciliation (POD, BOL, accessorials, lumper receipts)
  • Billing preparation, invoice validation, and load closeout
  • SLA audits and SOP compliance checks
  • Buyer Considerations

    Pros

  • Proven order-to-cash coverage with measurable impacts on DSO and margins
  • Operates in email/phone/portals for low-friction adoption
  • Leadership with scaled logistics-tech experience and significant capital raised
  • Cons

  • No public pricing or free trial; requires a demo for evaluation
  • No publicly listed integration catalog; additional diligence needed for enterprise buyers
  • Limited third-party reviews on logistics-specific platforms (Reddit, G2, Capterra) as of today
  • Sources: [Company blog](https://www.goaugment.com/blog/augment-85m-series-a), [FreightWaves](https://www.freightwaves.com/news/augments-85m-boost-ai-revolution-in-logistics), [TechCrunch](https://techcrunch.com/2025/09/04/ai-logistics-startup-augment-from-deliverrs-founder-raises-massive-85m-series-a/).

    Security and Compliance

  • No public SOC 2 or GDPR statements found on the website or in press as of today
  • Competitive and Adjacent Landscape

  • Legacy TMS vendors with automation modules
  • RPA and workflow automation in logistics back offices
  • Internal copilots at larger brokers/shippers
  • Complements, not competitors: load boards and visibility platforms
  • How to Evaluate Augment

  • Map your end-to-end order-to-cash SOPs; identify touch-heavy steps (quote intake, appointment setting, document chase, billing).
  • Confirm required systems access (TMS, portals, load boards) and role-based permissions.
  • Request a demo focused on your lanes, customer SLAs, and exception profiles.
  • Ask for case studies that match your size, modality mix, and billing complexity.
  • Clarify implementation timeline, change management, and QA/monitoring for agent actions.
  • Get started: [Request a demo at Augment](https://www.goaugment.com/).

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