Structurely: Conversational AI for Inside Sales Automation in Real Estate
**Structurely** builds conversational AI that acts as a virtual inside sales agent (ISA) for high‑volume lead follow-up. The platform engages leads over text, email, and phone to deliver instant response, long‑term nurturing, qualification, appointment setting, and live phone transfers—24/7. Structurely is best known in real estate and adjacent verticals like mortgage, property management, and home services.
Website: [Structurely](https://www.structurely.com)Category: Conversational AI, inside sales automationCore channels: Text (SMS), Email, AI calling, Live phone transferPrimary CTA: [Request a demo](https://www.structurely.com)AI agent branding: “Aisa Holmes” appears across case studies and resourcesWhat Structurely Does
**Instant lead response** from portals and ads (e.g., Zillow, Facebook) to reduce speed‑to‑lead delays**Two‑way AI conversations** over SMS and email with 24/7 coverage**AI calling and live phone transfers** to hand off “hot” leads in real time**Lead qualification and routing** by location, budget, timeframe, or source**Long‑term nurturing** using prebuilt and customizable drip scripts (weeks to months)**Appointment setting** synced with your agents’ calendars and workflows**Notifications and CRM sync** to keep records updated and teams alignedExplore resources and case studies:
Human ISA vs AI comparison: [BHGRE case study](https://www.structurely.com/real-estate/humanisa-vs-aiisa-bhgre-case-study/)Outsourced AI follow-up outcomes: [Lead follow-up case study](https://www.structurely.com/real-estate/outsourcing-lead-follow-up-to-ai/)Guides for real estate teams:[Definitive guide to real estate ISAs](https://www.structurely.com/real-estate/definitive-guide-real-estate-isa/)[Hiring your first ISA](https://www.structurely.com/real-estate/hiring-your-first-real-estate-isa/)[What not to do as an ISA](https://www.structurely.com/real-estate/what-not-to-do-as-an-isa/)Who It’s For
Real estate brokerages and teams requiring fast response and consistent follow-upMortgage, leasing, and property management teams with high lead volumesHome services firms aiming to pre‑qualify leads and schedule jobsSales teams seeking 24/7 coverage, including after hours and weekendsHigh‑Value Use Cases
Immediate response to portal and ad leads (e.g., Zillow, Facebook Lead Ads)Persistent nurturing for unresponsive or long‑cycle prospectsQualification and routing based on geography, budget, timeline, or sourceAppointment booking with live phone transfers to available agentsRe‑engagement of cold, old, or unworked database leadsOff‑hours coverage to capture showings, calls, and online inquiriesIntegrations
Structurely integrates with popular real estate CRMs and lead sources to ingest, route, and sync leads:
CRMs: CINC, Follow Up Boss, LionDesk, Top ProducerSources: Facebook Lead Ads, ZillowLearn more on the [Structurely home page](https://www.structurely.com) and in its [case studies](https://www.structurely.com/real-estate/outsourcing-lead-follow-up-to-ai/)Buyer Benefits
Ensure no lead “falls through the cracks” with always‑on coverageStandardize qualification and follow-up for consistent prospect experiencesReduce manual workload for ISAs and agents; focus reps on live conversationsImprove conversion with faster speed‑to‑lead and persistent nurturingConsiderations and Limitations
Public pricing is not clearly listed; expect sales‑scoped pricing by volume and CRM setup. Start with a [demo request](https://www.structurely.com).A free trial is not clearly offered on public pages; onboarding appears sales‑led.Third‑party review volume is limited, making benchmarking more difficult.Social Proof and Sentiment
Pros:
Helps ensure leads are consistently engaged and followed upRecognized in real estate tech communities as a go‑to chat assistant for lead engagementCited by users as a 24/7 messaging AI option for real estate and mortgageCons:
Negative experience reported with a strong “do not recommend” stance by at least one reviewerSparse third‑party reviews, limiting comparative validationCompany Snapshot
Company: StructurelyFounded: 2016Founders: Nate Joens, Andrew DickelmanHQ: Ames, Iowa, USTeam size: ~11–50 employeesLinkedIn: [Structurely on LinkedIn](https://www.linkedin.com/company/structurely)Tagline: “Automate your sales process and spend more time closing deals with conversational AI”Why Teams Choose Structurely
Real‑estate‑first specialization with proven scripts and playbooksMulti‑channel engagement (SMS, email, phone) plus live transfersCRM sync and lead routing to fit existing workflowsEducation‑forward content and case studies to accelerate adoptionGetting Started
Best next step: [Request a demo](https://www.structurely.com) to confirm CRM compatibility, volume‑based pricing, and onboarding timelines.Tip: Bring sample lead sources, current follow‑up SLAs, and qualification criteria to map Structurely’s scripts and routing rules to your process.
