11x AI

11x is an AI and Automation company that builds autonomous digital workers.

Sales & Marketing Agents

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Founded

2023

Location

San Francisco, CA

Employees

514

Funding

$50M Series B (2024)

11x AI: Autonomous Digital Workers for Outbound Sales

11x AI builds autonomous digital workers for revenue teams, focused on outbound sales and live calling. Their flagship agents — **Alice (AI SDR)** and **Julian (AI phone rep)** — are marketed as independent “hires” that run 24/7, personalize outreach at scale, and sync with your CRM.

Website: [11x AI](https://www.11x.ai) | About: [Company Overview](https://www.11x.ai/about-us) | LinkedIn: [11x AI on LinkedIn](https://www.linkedin.com/company/11x-ai)

Founded: 2022 | HQ: San Francisco, with a London presence

Category: AI digital workers for sales development and live calling

Flagship Agents

**Alice – AI SDR**

Orchestrates multichannel outbound (email + LinkedIn), books meetings, handles enrichment/qualification, and updates CRM.

Product pages: [Alice overview](https://www.11x.ai/worker/alice) and [Alice feature details](https://11x.ai/f/alice)

**Julian – AI Phone Rep**

Handles real-time calling, callbacks, follow-ups, and voice-driven outreach, bolstered by 11x’s voice tech stack.

Product page: [Julian overview](https://www.11x.ai/worker/julian)

Voice roadmap strengthened via 11x’s acquisition of Opkit: [Manifesto note](https://www.11x.ai/11x-manifesto) and [Crunchbase acquisition entry](https://www.crunchbase.com/acquisition/11x-ai-acquires-opkit--e73b9aba)

What Stands Out

**Outcome-owned autonomy:** Agents act like hires, not add-ons—owning prospecting, conversations, and meeting booking.

**Multichannel orchestration:** Email, LinkedIn, and phone in a single workflow.

**24/7 operations with multilingual coverage:** Positioned for global outreach.

**CRM-centric:** Bi-directional sync into major CRMs and existing playbooks.

**Enterprise-leaning motion:** Demo-led sales, faster onboarding claims, systems integrations.

Explore the vendor’s positioning and philosophy: [11x Manifesto](https://www.11x.ai/11x-manifesto)

Integrations

**CRMs:** Salesforce, HubSpot, Pipedrive (referenced across site/blog)

**Channels:** Email, LinkedIn, Phone

**Likely systems:** Gmail/Outlook, Slack, and telephony for Julian (voice stack tied to Opkit)

Vendor guidance and tips on orchestration and sync: [AI sales automation tools](https://www.11x.ai/tips/ai-sales-automation-tools), [AI SDR tools](https://www.11x.ai/tips/ai-sdr-tools)

Pricing and Sales Motion

**No public pricing**; primary CTA is “Book a demo.” See: [11x homepage](https://www.11x.ai), [Alice](https://www.11x.ai/worker/alice), [Julian](https://www.11x.ai/worker/julian)

**No free trial listed**; pilots and demos are common for evaluation.

Funding, Press, and Credibility

Series A: **$24M led by Benchmark** — coverage via [TechCrunch](https://techcrunch.com/2024/09/16/ai-digital-employee-startup-11xai-raises-24m-led-by-benchmark/) and [11x blog](https://www.11x.ai/blog/series-a)

Series B: **$50M led by Andreessen Horowitz** — reported by [Bloomberg](https://www.bloomberg.com/news/articles/2024-11-11/andreessen-horowitz-leads-50-million-funding-for-ai-startup-11x) and [Sifted](https://sifted.eu/articles/11x-50m-series-b-news)

Opkit acquisition to bolster voice for Julian: [Crunchbase](https://www.crunchbase.com/acquisition/11x-ai-acquires-opkit--e73b9aba), [11x Manifesto](https://www.11x.ai/11x-manifesto)

User Sentiment: Pros and Cons

Pros

Reduces manual SDR busywork; frees AEs to focus on live selling. See: [G2 overview](https://www.g2.com/products/11x/reviews)

Single platform for email, LinkedIn, and phone; less stack sprawl. See: [Reddit discussion](https://www.reddit.com/r/SaaS/comments/1nk9l66/ai_sdr_tools_do_they_work_need_some_help/)

Quick lift in meetings when ICP/data are strong. See: [Reddit roundup](https://www.reddit.com/r/ChatGPTPro/comments/1nlngy5/what_are_the_best_ai_tools_for_business_owners/)

24/7 and multilingual outreach. See: [Alice](https://www.11x.ai/worker/alice), [Julian](https://www.11x.ai/worker/julian)

Voice progress backed by Opkit acquisition. See: [Crunchbase](https://www.crunchbase.com/acquisition/11x-ai-acquires-opkit--e73b9aba)

Cons

Opaque pricing; perceived as high for small teams. See: [Reddit sentiment](https://www.reddit.com/r/AIMArketingB2C/comments/1jf0rbs/cold_outreach_tools_comparison_marketowl_vs_11x/)

Heavier-than-expected setup; data hygiene is critical. See: [Reddit thread](https://www.reddit.com/r/SaaS/comments/1chltve/looking_for_experiences_with_ai_sdr_companies/)

Reports of inconsistent personalization/reply handling vs. claims. See: [Medium review](https://saassalesdirector.medium.com/11x-ai-review-worth-the-hype-a33e89a9716f)

Limited third-party validation; few verified reviews. See: [AISDR commentary](https://aisdr.com/blog/11x-techcrunch/), [Trustpilot](https://www.trustpilot.com/review/11x.ai), [Salesforge roundup](https://www.salesforge.ai/blog/11x-ai-review)

Ideal Customers

Founders and sales leaders seeking autonomous outbound without building large SDR teams

B2B companies with a clear ICP, reliable data sources, and sufficient TAM to benefit from scale

Teams on Salesforce or HubSpot that want agents to sync into existing workflows

Leaders comfortable with pilot-based evaluation and outcome SLAs

Common Use Cases

Net-new prospecting with tailored multi-touch email and LinkedIn sequences

Lead research, enrichment, and qualification before AE handoff

Meeting booking and calendar coordination

Fast inbound response and callback handling

Outbound call campaigns and follow-ups driven by Julian

Competitive Context

Frequently compared with platforms and tools like Apollo, Outreach, Reply, Regie.ai, Salesforge, Instantly, Artisan, and other agent-based solutions.

Positioning: *outcome-focused autonomy* vs. single-feature assistants; agents that behave like hires rather than tools.

Implementation Notes and Best Practices

Ensure a crisp ICP and high-quality data (firmographic + contact).

Validate CRM sync, field mappings, and sequence logic upfront.

For voice, confirm call routing, local presence, recording/transcription, and compliance (e.g., TCPA/GDPR).

Align on handoff rules to AEs and calendar ownership.

Set measurable success criteria (e.g., meetings booked, meeting quality, pipeline created).

Evaluation Checklist

Discovery

Is your TAM large enough to benefit from continuous autonomous outreach?

Do you have clean data sources and an agreed ICP?

Technical Fit

Confirm Salesforce/HubSpot/Pipedrive bi-directional sync and governance.

Validate email/LinkedIn/phone orchestration and deliverability safeguards.

Voice (Julian)

Test call quality, latency, accents/languages, and IVR navigation.

Review compliance posture and regional regulations.

Commercials

Request clear pricing tied to outcomes (meetings/pipeline) and support tiers.

Secure references in your industry and a short pilot with exit criteria.

Quick Facts

Flagship agents: **Alice (AI SDR)**, **Julian (AI phone rep)**

Core channels: Email, LinkedIn, Phone

Funding: **$24M Series A (Benchmark)**; **$50M Series B (a16z)** — see [TechCrunch](https://techcrunch.com/2024/09/16/ai-digital-employee-startup-11xai-raises-24m-led-by-benchmark/), [Bloomberg](https://www.bloomberg.com/news/articles/2024-11-11/andreessen-horowitz-leads-50-million-funding-for-ai-startup-11x), [Sifted](https://sifted.eu/articles/11x-50m-series-b-news)

Voice tech: Strengthened via Opkit acquisition — [Crunchbase](https://www.crunchbase.com/acquisition/11x-ai-acquires-opkit--e73b9aba)

Sales motion: Demo-driven; no public pricing page — [11x AI](https://www.11x.ai)

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