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Cresta

Cresta combines the best of human and AI intelligence, transforming conversations and workflows at every level of the contact center. We help companies like Carmax, Hilton, and Cox Communications save time and money, differentiate the customer experience, and accelerate revenue growth.

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Founded

2017

Location

Sunnyvale, CA

Employees

481

Funding

$276M

Cresta: AI for Real-Time Agent Assist, QA, and Omnichannel AI Agents

Cresta is an enterprise AI platform for contact centers that delivers real-time agent guidance, automated quality assurance on 100% of interactions, deep conversation insights, and an omnichannel AI Agent for voice and digital. Teams use Cresta to reduce handle time, improve CSAT and conversion, and scale coaching and QA with enterprise-grade safety and integrations.

  • Website: [Cresta](https://www.cresta.com)
  • Platform overview: [Platform](https://www.cresta.com/platform-overview)
  • Demo: [Request a personalized demo](https://cresta.com/request-demo-agent-assist/)
  • What Cresta Does

  • Real-time Agent Assist: Live prompts, next-best actions, and grounded knowledge so agents respond faster and stay compliant .
  • Automated QA: Auto-score 100% of calls/chats with configurable scorecards; generate coaching plans and automate review workflows .
  • Conversation Intelligence: Trend detection, topic discovery, outcomes analytics, and behavioral insights for teams and leaders .
  • Omnichannel AI Agent: Enterprise-grade virtual agent that handles voice and digital with safety guardrails, continuity, and analytics .
  • No-Code Automation (Opera): Design AI workflows, orchestrate knowledge, and automate post-call tasks without engineering lift .
  • Core Capabilities

  • Live guidance: Real-time prompts, suggested responses, and compliance nudges in calls and chats .
  • Grounded answers: Knowledge Assist pulls precise, cited answers from approved content sources.
  • Post-call automation: Auto-summaries, dispositions, and scalable coaching recommendations .
  • Auto-QA at scale: Score every interaction, trigger reviews, and track improvements with dashboards .
  • AI Agent lifecycle: Omnichannel experiences plus automated AI agent testing and performance analytics for safer, faster rollouts .
  • Who It’s For

  • Enterprise contact centers in customer care, sales, and collections
  • Leaders seeking real-time coaching at scale, automated QA on 100% of interactions, and safe adoption of AI agents with analytics
  • High-Impact Use Cases

  • Real-time coaching and behavioral guidance to cut handle time and increase conversion
  • Automated QA with scorecards, calibration, and coaching plans
  • Voice and digital AI Agent to deflect volume, resolve routine tasks, and escalate with context
  • Insights and trend analysis for script optimization and CX improvements
  • No-code workflow design and post-call automation
  • Integrations

  • Contact center/telephony: Amazon Connect, Five9, Genesys, NICE, Cisco, Twilio
  • CRM/service: Salesforce, Zendesk, ServiceNow
  • Knowledge/data sources: Configured per customer; bring your existing stack
  • Security, Privacy, and Compliance

    Cresta emphasizes enterprise safety with certifications and a transparent trust posture.

  • Certifications: SOC 2 Type II, ISO 27001, ISO 27701, HIPAA, PCI DSS; first in contact-center AI to achieve ISO/IEC 42001 for AI management
  • Security resources: [Trust Center](https://trust.cresta.com/) and [Security overview](https://cresta.com/trust)
  • Customers and Results

    Cresta serves large sales, care, and collections teams across telecom, financial services, travel, and consumer services.

  • Notable customers: CarMax, Hilton, Cox
  • Published outcomes: Reduced handle time, higher conversion rates, faster onboarding, and broad QA coverage
  • Buyer Insights: Pros and Cons

  • Pros
  • Strong for QA and coaching; auto-scoring and workflows save manager time
  • Real-time prompts and knowledge improve response speed and consistency
  • Ease-of-use scores compare favorably vs. some peers
  • Case studies show measurable impact on AHT and CSAT
  • Broad channel coverage with the omnichannel AI Agent
  • Cons
  • Enterprise setup/integrations can be complex vs. alternatives
  • Mixed feedback on transcription and AI scoring accuracy in some threads
  • Support quality rated good but not top of category in some comparisons
  • Pricing not public; sales-led, custom quotes
  • Pricing and Trial

  • Pricing: Not publicly listed; tailored to enterprise needs
  • How to buy: Sales-led process; request a demo and custom quote
  • Free trial: None publicly offered
  • Company Facts

  • Founded: 2017 at Stanford by Zayd Enam, Tim Shi, and Sebastian Thrun
  • CEO: Ping Wu, appointed 2023
  • HQ: 100 S Murphy Ave, Suite 300, Sunnyvale, CA
  • Team: ~201–500 employees; 43k+ followers on LinkedIn
  • Funding: $80M Series C in 2022 led by Tiger Global; $1.6B valuation
  • Recent Product Updates

  • Omnichannel AI Agent across voice and digital
  • Conversation Intelligence for AI Agents to optimize agent performance
  • Automated AI Agent testing suite for safer, faster deployments
  • ISO/IEC 42001 recognition for AI management
  • Why Cresta

  • Proven in large, complex contact centers with measurable results
  • Combines real-time assist, end-to-end QA, and an omnichannel AI Agent in one platform
  • Enterprise-grade security and broad integrations keep your existing stack in place
  • Explore More

  • Platform and products: [Cresta homepage](https://www.cresta.com)
  • Product deep dives: [Agent Assist](https://www.cresta.com/agent-assist) • [Quality Management](https://cresta.com/cresta-quality-management) • [Conversation Intelligence](https://www.cresta.com/conversation-intelligence) • [Opera](https://www.cresta.com/opera)
  • Integrations: [Cresta integrations](https://cresta.com/integrations)
  • Security: [Trust Center](https://trust.cresta.com/)
  • Customer proof: [Customer stories](https://www.cresta.com/customer-stories)
  • Independent reviews: [G2](https://www.g2.com/products/cresta/reviews) • [Capterra](https://www.capterra.com/p/202635/Cresta/) • [Reddit discussion](https://www.reddit.com/r/workforcemanagement/comments/1aqd6zn/cresta_ai_any_reviews/)
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